Kobe goes Back to the Future

Kobe Bryant showed up at UNDFTD this week to kick off the release of Nike’s new McFly Hyperdunks. The McFlys are Back to the Future-themed basketball shoes, with a color scheme inspired by the shoes Michael J. Fox wore in Back to the Future II. They come complete with “2015” emblazoned on the right shoe’s tongue, while the left one features the BTTF arrow logos. Kobe showed up at the completely-mobbed event in — what else — a DeLorean done up just like Doc Brown’s movie car. The perennial All-Star posed for pics and signed shoes for the first 10 fans lucky enough to score a pair. Lest you think a special-edition sneaker launch like this is no big thing, know that there were people lined up outside the joint for as long as 24 hours. Nike’s missing the boat if we don’t get a viral of Kobe jumping over that DeLorean as a sequel to the Aston video. I mean, he’s got big ups, but clearing that Mr. Fusion won’t be easy. Follow the jump for a short clip of Marty putting on the shoes that started this madness some 19 years ago. Thanks for the heads-up, Steve.

McFly! McFly! Where are my shoes? Oh, Kobe Bryant has them.

Michael J. Fox made the light blue Nikes famous in “Back to the Future II” and now Kobe is the pitchman for the movie-inspired “Hyperdunks.” Nike recently released 350 pairs of the shoes, and Kobe jumped out of (not over) a DeLorean to participate in the event.

From Yahoo! Buzz: The shoes were released in a very limited quality, but for hardcore fans who were shut out, there’s always the capitalist slaughterhouse that is eBay. Pairs are currently going for up to $1,000 (power laces not included). As Doc Brown would say, “Great Scott!”

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~ by Travis on July 11, 2008.

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